Website checklist for 2009: is your website ready for the new year? The new year 2009 might be a tough year for many businesses but if you do it correctly, it can be a very successful year for you.
Before you start with new things, you should make sure that your current website is up-to-date. The following checklist will help you:
Step 1: Check your company inf How to analyze the linking structure of your competitors You
probably know that inbound links
to your web site are very important
if you want to get high rankings
on Go Are you part of the invisible Web? The Free-Hit Dictionary newsletter archive http://www.Free-Hit.com
Issue #53 - 29 April, 2009
Welcome to a new issue of the Search Engine Facts newsletter.
This week we're featuring the Invisible Web and the latest Google acquisition.
1. Facts of the week: Are you part of the invisible Web?
A recent A The perfect balance between on-site and off-site optimization It is common that search
engine rankings go
up and down all the
time. Many webmasters
are unsure what they
have to do to keep
their web sites at
the top of the search How to choose the right keywords for your web site. Many businesses recognize that search engines can bring volumes of highly targeted prospects to their website, typically at a fraction of the cost of traditional marketing.
Unfortunately, these same companies often overlook the most important part of their search engine marketing campaigns, which How to please Google's robot Many people think that Google searches the Internet when you perform a search on Google. That's not the case.
Google does not search the Internet when you search Google uses a so-called robot to surf the Internet. This robot is a simple software program that parses all web pages that it finds on Why link building is like losing weight Link building is one of the most important things that you have to do if you want to get high rankings on Google and other major search engines. SEO
Gyutae Park recently compared link building with losing weight.
Indeed, there are many parallels. The following points illustrate why link buildin How to get out of Google's sandbox If your web site has good rankings on Yahoo, MSN and other search engines but not on Google, it's likely that your web site has been put into Google's sandbox.
What is Google's sandbox?
In general, brand-new web sites with new domain names need about 6 - 8 months to get top rankings o A new keyword tool with a unique keyword database The keywords for which you optimize your web pages are one of the most important factors for search engine optimization. If you choose the wrong keywords, all SEO efforts will be in vain and you will waste a lot of time and money.
If you choose keywords that nobody searches for then you won't get How to deal with Google's latest search engine algorithm Rumor in search engine forums has it that Google is giving more weight to latent semantic indexing (LSI) in its latest ranking algorithm update.
What is latent semantic indexing?
LSI means that a search engine tries to associate certain terms with concepts when indexing web pages. For example,
SEO is pointless if your website does not convert "Some words that you might search for at a search engine may have more than one meaning. For example, the word fencing can mean a sport involving swords, a man-made barrier enclosing an area, or activity to make a profit from illegally gained goods. [...]
It can be helpful to think about wor How the bounce rate of your website can affect your Google rankings Does Google use the bounce rate of a web page to specify the position of that page in the search results? What does this mean for your website rankings and what can you do to get a better bounce rate?
What is the bounce rate?
There are two definitions: the bounce rate of your website is the per How to add thumbshots to link pages Thumbshots are thumbnail screenshots of web pages that allow you to visualize web sites before web surfers click on the link. If you use thumbshots on your link pages, web surfers know what they get before they click on a link.
Thumbshots are a great way to easily enhance the look of your link pa How long does it take to get listed in Google? In
a recent in
an online forum webmasters discussed
the question how long it takes to
get listed in Google. A webmaster
Does your website have no or the wrong Sitelinks in Google? More
and more websites get Sitelinks in Google's search results. What are
they, how can they help your website and how can you influence which
links Google will use How Google analyzes the top keywords on your website Google recently filed a that deals with the keywords that Google finds on your web pages.
Google's new patent filing describes a way for website owners to view the top phrases that Google assigned to their website. The patent shows that Google finds the most important keywords on a website with a All about Google's latest search engine ranking algorithm change Some have
observed significant ranking changes
in Google's search engine result
pages. It seems that Google has tweaked
its Search engine optimization: which file ending is better Some webmasters wonder whether they should use .htm
or .html
as the file extension for their web pages. Rumor has it that some file extensions make it more difficult to get indexed by search engines.
Which file extension should you use for your web pages?
From a search engine optimization p Google's search engine optimization starter guide Two weeks ago, Google
a so-called search engine optimization starter guide for webmasters.
Of course, the Google document
does not tell you how your website can be listed on Google's first result page. It is more a checklist of things that you shouldn't do if you want Google to index your web How long does it take to get top rankings on Google? Many people who start a website think that it is possible to get high rankings on Google within a few days. Unfortunately, this is not possible. Competition on the Internet is fierce and there are several factors that influence how long it takes until Google lists your website.
1. How old is your